2018

Tecate, or How to Tap Into a New Market by Changing a Meaning

This article originally appeared in The Lombardian, a Tallahassee-based blog. Since then, I’ve had Tecate. It’s alright. Enter a new beer (to us, not the world), originally marketed to America’s Hispanic population but now finds itself launching into more ambitious advertising: Tecate. Taglines like “Blame your manfidence” or “Always bold, never flashy,” direct themselves to

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The Value of Extending an NBA Playoff Series

This article originally appeared in The Lombardian, a Tallahassee-based blog. Many arguments have been fielded recently regarding the somewhat capricious nature of the National Basketball Association. This is particularly evident in the case of Draymond Green, who received a suspension barring him from Game 5. But I’m not here to debate the right or wrong

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Sunlit Youth Album Cover

Sunlit Youth and a Fading Sound: Local Natives Third Album Disappoints Just a Little

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Since writing, I’ve seen Local Natives in concert and I can confirm they were absolutely amazing. I cried when they played “Airplanes,” pretty lame but just so awesome. I love Local Natives. I first listened to them on a lazy, cool

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What Makes a Presidential Playlist Good?

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Since writing, actually not a whole helluva lot has changed, even though everything has. Last month the big man on campus, Barry O, released his official summer playlist, which includes several tracks I would consider off the beaten path. I’ve listened

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Cudderisback?

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Since writing, Kid Cudi released Passion, Pain, & Demon Slayin’. Recently we have been blessed with a Travis Scott album. I say blessed, but I’ll be upfront. I wasn’t much of a fan before I acquired my copy of Birds in

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Stream Wars 1: Streaming Services and Their Effect on the Music Industry

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Great name. Being a digital native comes with certain perks. Joining Facebook was probably a big moment in your life. When apps launched, so did you: Snapchat, Twitter, Instagram all serve as staples in your daily digestion of digital media. In

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Tear Down This Hall – Outliving the Rock and Roll Hall of Fame

This article originally appeared in The Florida Basement, the former Swamp Records Gainesville-based blog. Recently Stereogum reported the addition of N.W.A, the rap group of Compton fame, into the Rock and Roll Hall of Fame, an institution as dated as its name suggests. No longer does the Hall receive grace from acts of just rock

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